I don't think the Penny Arcade guys had any control over their book tour. From their descriptions of it, it sounds like Random House gave them a schedule each day and shuttled them from place to place. Which makes sense, since in theory Random House should be the experts at book tours.
I don't fault them for not researching each place they were going to do an interview. I think the problem came when someone said "Hey, Penny Arcade is online and funny, so is JJG, this'll be perfect!"



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