The best time to market yourself is ALWAYS later. Ideally, you'd never have to market yourself; it's sometimes a necessary evil. (And of course there are legitimate things you can do which happen to serve the side purpose of marketing.) But calling yourself a comic when you're just starting out, especially if you're not reliably killing at shows, tends to draw scorn from a lot of established comedians, and that's not a reputation you want.
And really, the best case scenario is that you get some work out of it... well, if you're not already able to kill on a regular basis, you don't WANT that work. You don't want to raise people's expectations unless you can back it up on stage. You're going to not be ready, and fail... and then when you ARE ready, the people who booked you when you weren't ready will want nothing to do with you. I've seen plenty of acts promote themselves beyond their ability, and their reputations are almost invariably severely damaged by it. I'd name names, but that doesn't seem like a thing I should do.


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